The Company of Wine People and Percy Fox & Co have agreed that Percy Fox & Co will become the exclusive UK distributor for leading South African brand, Arniston Bay.
The agreement will take effect from Monday 10th August and will also include the Welmoed, Kumkani and Versus brand portfolios.

These brands will provide a powerful new South African dimension to a Percy Fox & Co portfolio that already includes Blossom Hill, the UK's No 1 wine brand, Piat d'Or, the No 2 brand in the French category, the Chilean wines from Santa Carolina and leading Champagnes Heidsieck & Co Monopole and Pommery from Vranken Pommery Monopole.

Percy Fox & Co and The Company of Wine People have great ambitions for the next stage of development for Arniston Bay in the UK.

It is already a strong brand with true momentum, recording MAT volume growth of 41% (July 09 Nielsen) in the buoyant South African wine market, currently the fastest growing category in the UK.

The partnership aims to drive growth by developing consumer engagement and extending distribution channels in both the on and off-trade. 

Source: talkingretail