Waitrose has announced a new sponsorship deal with Reading Football Club, making it the only British food retailer to sponsor a major football club.
The Waitrose name will appear on the Championship team’s home and away kits, and season ticket holders will also be privilege to offers from the retailer.

Reading FC Chairman, John Madejski, said: “We hope that this will become a pioneering partnership and we are already aiming to introduce Waitrose food and drink products across the stadium, hotel and conference centre, which we are sure will be well received by our supporters.”

Richard Hodgson, Waitrose commercial director, commented: “This exciting deal will help us to engage with our customers in a way we haven’t done before and give the brand a much broader exposure on both a local and national level.”

Waitrose’s central offices in Bracknell are 11 miles from the Reading’s home ground stadium.

Source: talkingretail